Week 5 EOC: Social Networking and Job Hunting

Word of mouth still is one of the best ways to market. "Thanks to modern technology, armed with little more than a video camera, laptop, and a cell phone, anyone can spread the word about products and brand experiences to thousands, even millions, of other consumers." (p143)  There's a new mouth to help get the word out, and that new mouth is social media. Companies are using, what they tagged, brand ambassadors programs, to organize and supercharge consumer-to-consumer interactions about their brands. These ambassadors of brand are everyday consumers who are passionate about their products to act as part PR agents, part sales reps, and part evangelists. So if this program worked for the goose, it should also work for the gander. According to the article by Joel Light,

More companies are trying to tap Facebook Inc.'s 750-million-plus user base to find new employees, threatening traditional job boards and competing with LinkIn Corp., which has dominated the online professional networking arena. Eventhough the use of job-recruiting is low, it's appeal is slowing increasing. I believe companies are adapting to find able candidates in an more efficient way, through a virtousouly endless pool of potential employees. Of course, like many things on the Internet, everything can't be reliable information, but with companies already trusting the Facebook brand, hunting for future employment can begin right where it left off, the social media.