Target Market Strategy

A proper marketing strategy must be in place in order to implement projected sales and profit gains. #moment vodka has tapped into the "digital well", and discovered infusing advertising with the experience of enjoying. These days, most advertisers are scrambling to make sense of the Web and other digital media, everything from Web sites and online social networks to Webisodes and viral video. #moment vodka values the strength of a strong social media following. By encouraging consumers to capture their #moment with #moment vodka, the brand has the potential for marketing itself on all major social outlets not just through partnerships, but through the millions of users. The digital revolution has created a kind of “media divide,” pitting traditional media such as television and magazines against the new-age digital media.