Price

When it comes to pricing your product, the ultimate judgement lies with the consumer. We here at #moment vodka value excellence. No matter what the state of the economy, companies should sell value, not price. In some cases, that means selling lesser products at rock-bottom prices. But in most cases, it means persuading customers that paying a higher price for the company’s brand is justified by the greater value they gain. 

Promotion

Promotion strategies for alcoholic beverages can be tricky. One shouldn't suggest party by intoxication, but that's all we really want to do. As a promoter, key factors can generate adequate buzz for your product. An  unique combination of quirky products and low prices produces so much word-of-mouth promotion that the company doesn’t really need to advertise. 

Product

My product is an experience. The content of the vodka, the way it is distilled and filtered are my product. The geyser spring water used in its dilution is my product. The laser cut glass bottle is my product. Every detail that went into #moment vodka is my product.  

Target Market Strategy

A proper marketing strategy must be in place in order to implement projected sales and profit gains. #moment vodka has tapped into the "digital well", and discovered infusing advertising with the experience of enjoying. These days, most advertisers are scrambling to make sense of the Web and other digital media, everything from Web sites and online social networks to Webisodes and viral video. #moment vodka values the strength of a strong social media following. By encouraging consumers to capture their #moment with #moment vodka, the brand has the potential for marketing itself on all major social outlets not just through partnerships, but through the millions of users. The digital revolution has created a kind of “media divide,” pitting traditional media such as television and magazines against the new-age digital media.  

Business Mission Statement

What is ur #moment? #moment vodka is derived from excellence to value very #moment

Week 7 EOC: The Pitch

What's your #Moment? #Moment vodka is an interactive experience that combines your social life with social media. Picture this. It's dusk; the vibrant colors of the sunset illustrate the perfect backdrop. With the bonfire blazing, casting dancing light, you and some friends celebrate, nothing more than life itself. It's these moments that we capture and immortalize. 

Week 6 EOC: Movie Promotion

The movie I decided to promote is "After Earth." According to the text, market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.When it comes to promoting a movie, one should first take into consideration the genre of movie. "After Earth" is a Sci-Fi/ Action Thriller, meaning the target audience is action seeking through visual effects. With a PG-13 rating, demographically this movie is intended for "tweens" and older. The release date of May31, 2013 is after the holiday but coincides with the Memorial Day and the box office summer season. According to the text, there is no single way to segment a market.How I would go about promoting this film is by first using its star power. Will and his son, Jayden, are familiar with promo tours, and can generate a healthy buzz by doing interviews, both traditional and  through social media. I would become an official sponsor for the NBA Playoffs so the movie trailer edits into the highlights before each commercial break, and prime time television slots as well. Social media advertising via Facebook, Twitter and Pandora. Develop interactive website to encourage fan and moviegoer participation. Make movie trailers short, fast and exciting, focusing not on the whole plot but the action.