Week 6 EOC: Movie Promotion

The movie I decided to promote is "After Earth." According to the text, market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter.When it comes to promoting a movie, one should first take into consideration the genre of movie. "After Earth" is a Sci-Fi/ Action Thriller, meaning the target audience is action seeking through visual effects. With a PG-13 rating, demographically this movie is intended for "tweens" and older. The release date of May31, 2013 is after the holiday but coincides with the Memorial Day and the box office summer season. According to the text, there is no single way to segment a market.How I would go about promoting this film is by first using its star power. Will and his son, Jayden, are familiar with promo tours, and can generate a healthy buzz by doing interviews, both traditional and  through social media. I would become an official sponsor for the NBA Playoffs so the movie trailer edits into the highlights before each commercial break, and prime time television slots as well. Social media advertising via Facebook, Twitter and Pandora. Develop interactive website to encourage fan and moviegoer participation. Make movie trailers short, fast and exciting, focusing not on the whole plot but the action.